Shiseido: eBay Auction for Japan
The world stood still in March this year when the devastating earthquakes and tsunami hit Japan, and at Circle – like everywhere else – our hearts broke for the tens of thousands of people affected. So when our lovely friends at Shiseido tasked us with finding an innovative way to raise money for the British Red Cross’s Japan Tsunami Appeal, we jumped in whole-heartedly.
|
Working with the British Red Cross, PayPal and eBay and its charity arm MissionFish, we ran a Charity Auction for ten days this August and donated 100% of every sale price to the Appeal. Under the hammer were fabulous items and experiences donated by Shiseido and its sister brands Decléor and Carita, as well as lots put up by their UK partner spas and salons including Harrods, Selfridges and Champneys. The results were fantastic, with all items selling above their retail value. The Shiseido team was thrilled to raise and donate £5,000 towards the British Red Cross’s Japan Tsunami Appeal. Circle was honoured to have been involved with bringing the auction to life, and we thoroughly enjoyed developing the fundraising task from conception to reality for such a fantastic and important cause. |
Posted by Zoe on 9 September 2011 | 0 Comments
Comments
No one has commented on this page yet.
RSS feed for comments on this page | RSS feed for all comments