The Glenlivet Guardian Cask-Tasting Event

The Glenlivet Guardians programme is more than just a brand loyalty programme; it’s a forum for whisky enthusiasts from all around the world to share their passion for the traditional spirit and to exchange knowledge, opinions and new ideas.

The Glenlivet regularly rewards this community of whisky lovers with special treats; this time it was an “invite-only” cask-tasting event in London, with the sole goal of choosing a single cask to bottle exclusively for their fellow The Glenlivet Guardians.

The Circle team undertook the task of organising the tasting, starting from searching for the appropriate venue and including organising food, nosing samples of ten different aromas and making travel arrangements for the participants, as well as various other bits and pieces.

The results were nothing short of spectacular. The day went like a dream and a very special cask was chosen, which was originally filled on 18th December 1992, and stood at 55.4% strength. Most importantly a good time was had by all.

Here is what the lucky participants had to say about the tasting:

“Looking back on this wonderful day, I can only be thankful to have been part of such a special event”: Martin Verbiest, Guardian Ambassador, The Netherlands.

“I hope the Guardians approve of the cask that has been selected, as it was a difficult task but a great experience, not to be missed“: Linda Jackson, Guardian Ambassador, UK.

“I am proud to have had this great opportunity and I can’t wait to do it again!” Peter Pfundheller, Guardian Ambassador, Germany.

“It was a great event, another of those that make us feel that we are the Guardians and we are important to The Glenlivet: we have an active role and get to decide things that are significant to us; we interact and are not just names on an email list”: Tom Alanko, Guardian Ambassador, Spain.

“The overall experience was, in one word, ‘awesome’. The way The Glenlivet handles its ‘Guardians’ is unique”: Tino Brasz, Guardian Ambassador, The Netherlands.

And, finally, the host of the tasting, none other than the charismatic Ian Logan, The Glenlivet Brand Ambassador, who is recognised simply as “The Guardian of Malt”, summed up the day:

“The time, effort and diligence shown by Linda, Tom, Martin, Peter and Tino in reaching their decision were fantastic, with all participating fully in the final result. Can I do a tasting like this every weekend… PLEASE??????”

In the end, we were extremely delighted to deliver this memorable experience for everybody involved and to engage The Glenlivet’s trustworthy followers in such a personal way. Our delight may have had as much to do with the fine whisky, though...